Infomercial

Infomercials are long-format television commercials, typically five minutes or longer. The distribution of Infomercials is via paid programming. This phenomenon started in the United States where infomercials typically shown overnight --outside of peak hours. Some television stations chose to air infomercials as an alternative to the former practice of sign-off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures. Over $150 billion of consumer products in the U.S. sold through infomercials. Infomercial is sometimes misapplied and used to refer to direct response television advertisements of 60 to 120 seconds in length. However, the term describes program length advertisements. In the US, they are typically 28 minutes and 30 seconds in length. In the US, DRTV advertisements of 30 seconds to 2 minutes in length are typically called "short form" or "DRTV spots" and are not included in the advertising industry's use of the term "infomercial". Note that in the US market, a small amount of media can be purchased for 5 minutes length advertisements, although this time is quite limited. Outside of the US market, lengths depend on the lengths allowed by television stations and government regulators. Infomercial was originally applied only to television advertising; it is now sometimes used to refer to any presentation with a significant amount of information in an actual, or perceived, attempt to persuade to a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts. Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to dis-credit the presentation. In this way, political speeches may be derogatorily referred to as "infomercials" for a specific point of view.

Green Vehicle

A green vehicle is a vehicle that is considered to be more "environmentally friendly" than traditional all-petroleum internal combustion engine vehicles. This is accomplished by having a low dust to dust energy cost. It provides a way of sustainable transport. The United States Environmental Protection Agency (EPA) is promoting the marketing of greener cars via the Smart Way program. The Smart Way and Smart Way Elite designation mean that a vehicle is a better environmental performer relative to other vehicles. This US EPA designation is arrived at by taking into account a vehicle's Air Pollution Score and Greenhouse Gas Score. Higher Air Pollution Scores indicate vehicles that emit lower amounts of pollutants that cause smog relative to other vehicles. Higher Greenhouse Gas Scores indicate vehicles that emit lower amounts of carbon dioxide and have improved fuel economy relative to other vehicles. To earn the Smart Way designation, a vehicle must earn at least a 6 on the Air Pollution Score and at least a 6 on the Greenhouse Gas Score, but have a combined score of at least 13. Smart Way Elite is given to those vehicles that score 9 or better on both the Greenhouse Gas and Air Pollution Scores.

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